CosmoCoffee

Over the weekend various friends have been asking me about the surfer dude with the theory of everything! See here and here for example. And I am wondering what Cosmo Coffeeiers think about the results in 0711.0770? Is this an exciting new idea, with possible implications for the LHC?

Have found a few interesting comments and discussions already knocking around the interweb that might be of interest to some:
Peter Woit's blog
Backreaction blog
Motl's blog